The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Develop marketing strategies.
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The business and its key services and products are analysed to determine the focus of marketing activities that support business objectives. Completed |
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Small business information technology software applications are used to build customer data bases and marketing intelligence based on product and service sales. Completed |
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Customer demographic and target market for the business are evaluated as a basis for marketing strategies. Completed |
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Marketing objectives and strategies are determined in consultation with relevant people and according to the business plan. Completed |
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Determine a marketing mix for the business.
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Service and product mix volumes and pricing are balanced to optimise turnover and profit. Completed |
Evidence:
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The costs and benefits of providing different services and product ranges are evaluated and the results are considered in determining the marketing mix of the business. Completed |
Evidence:
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The marketing mix is determined according to market and business needs and legislation, codes and national standards relevant to the workplace. Completed |
Evidence:
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Implement marketing strategies.
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Persons involved in the marketing effort are briefed on their roles and responsibilities to ensure the success of marketing strategies. Completed |
Evidence:
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Promotional activities are planned and implemented according to marketing objectives and budgetary requirements. Completed |
Evidence:
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Monitor and improve marketing performance.
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Ongoing monitoring of marketing activities and evaluation of business performance are conducted against targets. Completed |
Evidence:
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Performance gaps are analysed and corrective action is taken or new targets are set. Completed |
Evidence:
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All relevant people are encouraged to propose ways to improve marketing performance. Completed |
Evidence:
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Customer reaction to all aspects of the marketing mix is sought and analysed to improve targeting and outcomes. Completed |
Evidence:
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Ongoing research of customer requirements is conducted to identify opportunities for change and improvement. Completed |
Evidence:
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Changes in market opportunities are monitored and investigated for new business opportunities that assist business development. Completed |
Evidence:
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